Hello world, my name is Jace...
I'm Jace Cameron-Le Fevere, a web marketing specialist with ten years of experience local to Midland MI. I build fast, accessible websites and make sure your site gets found across Google and AI search, with analytics to prove it's working, whatever you're building it for.
Over the past decade, I've led UI/UX design and analytics for enterprise teams, building web layouts, reporting dashboards, and SEO strategy for major organizations including Johnson & Johnson. I've redesigned sites, produced training for web admins, and managed remote digital teams.
I want to focus on something more personal: working directly with people to bring their individual dream designs to life.
Design philosophy
I believe a beautiful website that no one can find is a missed opportunity. Good design starts with being seen, stays welcoming to every visitor, and ends with a clear next step. Findable, accessible, and built to act on.
What findable means in the late 2020s
Findable doesn't mean what it used to. Search is no longer just Google's ten blue links, it's AI giving people direct answers, often without a single click. Getting seen now means being readable to both search engines and AI. Findable means SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). I build sites structured to show up in both, so you're part of the answer, not buried beneath it.
Other multi-media work
I have other passions and skill within photography and VFX design that open loads of potential doors for me to assist in actual content creation for web projects. I really just enjoy making stuff which has allowed me to grow my multi-media skill set tool belt over the years.
Testimonials
Jace has worked to provide us with a topnotch professional website. He is very responsive to our guidelines and wishes while offering his own suggestions when helpful. He goes above and beyond our expectations!
Jace was brilliant. He gave our website a much-needed facelift for phase 2 of our redesign plan. The professionalism and modern design were amazing, working with him was great, and he's the best.
Jace provided beautiful branding materials for our campsite. The animated logo was a huge bonus. I would love to work with him again.